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Advertising and sales promotion strategy / Gerard J. Tellis

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  • MARC

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    HF5823
    .T27 1998
     
    459614 (Withdrawn),BOK
    Tellis, Gerard J. , 1950-

         Advertising and sales promotion strategy. - Reading, Mass. , 1998.

         xvii, 483 p. : ill. ; 25 cm.

         ISBN 0321014111.
         
         1. Advertising 2. Marketing - Management 3. Sales promotion.I. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    459614WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    491258ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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