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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopec

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    HF5826.5
    .B37 1986
     
    212733 (Shelf),BOK
    Barban, Arnold M

         Essentials of media planning : a marketing viewpoint. - Lincolnwood, Ill , 1986.

         viii, 86 p. : ill. ; 22 cm.
         Includes index.

         ISBN T000080470.
         
         1. Marketing 2. Advertising media planning.I. Cristol, Steven M II. Kopec, Frank J III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    212733ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    245892WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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