Advertising communications & promotion management / John R. Rossiter, Larry Percy
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| | | | Advertising communications & promotion management / John R. Rossiter, Larry Percy. - New York: McGraw-Hill Companies , 1996 (1997 printing). | xvi, 640 p. : ill. ; 26 cm. | ISBN 007053943X | .-ISBN 9780070539433. | | 1. Sales promotion 2. Communication in marketing 3. Advertising.I. Rossiter, John R. II. Percy, Larry III. Title | | Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UITM Pahang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 448788 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 553641 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 579199 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret |
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