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Advertising communications & promotion management / John R. Rossiter, Larry Percy

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  • MARC

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    HF5821
    .R67 1997
     
    448788 (Withdrawn),BOK
    Rossiter, John R.

         Advertising communications & promotion management / John R. Rossiter, Larry Percy. - New York: McGraw-Hill Companies , 1996 (1997 printing).

         xvi, 640 p. : ill. ; 26 cm.

         ISBN 007053943X
         .-ISBN 9780070539433.
         
         1. Sales promotion 2. Communication in marketing 3. Advertising.I. Rossiter, John R. II. Percy, Larry III. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UITM Pahang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    448788WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    553641WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    579199ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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