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All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg

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    HF5415.126
    .H35 1995
     
    448703 (Shelf),BOK
    Hallberg, Garth

         All consumers are not created equal : the differential marketing strategy for brand loyalty and profits. - New York , 1995.

         xiv, 320 p. : ill. ; 24 cm.

         ISBN 0471120049.
         
         1. Direct marketing - Data processing 2. Database marketing.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    448703ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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