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The reality of global brands : cases and strategies for successful management of international brands / Graham Hankinson and Philippa Cowking

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    HD69.B7
    H348 1996
     
    449182 (Shelf),BOK
    Hankinson, Graham , 1947-

         The reality of global brands : cases and strategies for successful management of international brands. - London , 1996.

         xvi, 258 p. : ill. ; 23 cm McGraw-Hill marketing for professionals series.

         ISBN 0077090020.
         
         1. Brand name products - Case studies - Management 2. Brand name products - Management - Case studies 3. Export marketing - Case studies - Management.I. Cowking, Philippa,1947- II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    449182ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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