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The impacts of media channel, message interest and receiver control of transmission pace on involvement with and comprehension of advertising messages / by David Louis Nasser

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    P94
    .N37 1985
     
    265301 (Shelf),BOK
    Nasser, David Louis

         The impacts of media channel, message interest and receiver control of transmission pace on involvement with and comprehension of advertising messages. - Ann Arbor, Michigan , 1985.

         vi, 145 p. ; 21 cm.
         PhD. thesis, University of Minnesota.

         ISBN T000080264.
         
         1. Mass media - Influence.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    265301ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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