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Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart

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    HF5821
    .B53 1996
     
    440601 (Shelf),BOK
    Bogart, Leo

         Strategy in advertising : matching media and messages to markets and motivations. - Lincolnwood, IL , 1996.

         xxi, 374 p. ; 24 cm.

         ISBN 0844230146.
         
         1. Advertising.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    440601ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    490211WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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