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Successful product development : lessons from American and British firms / Axel Johne and Patricia Snelson

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    HF5415.15
    .J64 1990
     
    317649 (Shelf),BOK
    Johne, Axel

         Successful product development : lessons from American and British firms. - Oxford, UK , 1990.

         xvi, 240 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0631174486.
         
         1. Product management.I. Snelson, Patricia A II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    317649ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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