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Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman

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  • MARC

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    HF5415.13
    .M36919 1996
     
    440551 (Shelf),BOK
    McDonald, Malcolm H. B. , 1938-

         Retail marketing plans : how to prepare them, how to use them. - Oxford , 1996.

         xi, 338 p. ; 24 cm Marketing series.
         Includes index.

         ISBN 0750620218.
         
         1. Marketing - Planning 2. Communication in marketing 3. Retail trade.I. Tideman, Christopher C. S II. Chartered Institute of Marketing. III. Title IV. Series
         Library : UiTM Shah Alam; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    440551ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    528892WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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