Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman
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| | | McDonald, Malcolm H. B. , 1938- |
| Retail marketing plans : how to prepare them, how to use them. - Oxford , 1996. | xi, 338 p. ; 24 cm Marketing series. | Includes index. | ISBN 0750620218. | | 1. Marketing - Planning 2. Communication in marketing 3. Retail trade.I. Tideman, Christopher C. S II. Chartered Institute of Marketing. III. Title IV. Series | | Library : UiTM Shah Alam; UITM Sabah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 440551 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 528892 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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