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Marketing planning for services / Malcolm McDonald and Adrian Payne

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  • MARC

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    HD9980.5
    .M388 1996
     
    440535 (Shelf),BOK
    McDonald, Malcolm H. B. , 1938-

         Marketing planning for services. - Oxford , 1996.

         x, 364 p. : ill. ; 25 cm The marketing series. Professional development.
         Includes index.

         ISBN 0750630221.
         
         1. Service industries - Planning 2. Service industries - Marketing.I. Payne, Adrian II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    440535ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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