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The marketing of library and information services / edited by Blaise Cronin

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    Z716.3
    .M2935 1981
     
    408418 (Shelf),BOK
    The marketing of library and information services. - London , 1981.

         360p. Aslib reader series.

         ISBN 0851421539.
         
         1. Information services - Marketing 2. Advertising - Information services 3. Libraries - Marketing 4. Public relations - Information services 5. Public relations - Libraries 6. Advertising - Libraries.I. Cronin, Blaise II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    408418ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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