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The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally

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    HF5827
    .J49 1987
     
    231032 (Shelf),BOK
    Jhally, Sut

         The codes of advertising : fetishism and the political economy of meaning in the consumer society. - London , 1987.

         ix, 225 p. : ill. ; 23 cm.
         Includes index.

         ISBN 0861875842.
         
         1. Advertising - Social aspects 2. Symbolism in advertising 3. Mass media.I. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    231032ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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