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Effects of positive versus negative news on newspaper advertising response / Martha Rogers

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    HF5871
    .R64 1983
     
    267782 (Shelf),BOK
    Rogers, Martha

         Effects of positive versus negative news on newspaper advertising response. - Michigan , 1983.

         160 p. ; 22 cm.
         PhD. thesis.

         ISBN T000077858.
         
         1. Newspaper 2. Advertising, Newspaper.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    267782ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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