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SERVICES MARKETING / Valarie A. Zeithaml, Mary Jo Bitner

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  • MARC

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    HD9980.5
    .Z45 1996
     
    426678 (Withdrawn),BOK
    Zeithaml, Valarie A.

         SERVICES MARKETING.

         xx, 700 pages : illustrations, maps ; 25 cm McGraw-Hill series in marketing.

         ISBN 0070782504
         .-ISBN 9780070782501.
         
          1. Marketing 2. Customer services 3. Service industries - Marketing.I. Bitner, Mary Jo II. Title III. Series
         Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang; UITM Pahang; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    426678WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    523989ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    1023668ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret

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