Shah Alam

  • UiTM Shah Alam
  • UITM Sarawak
  • UITM Perlis
  • UITM Pulau Pinang
  • UITM Sabah
  • UiTM Negeri Sembilan
  • UiTM Johor
  • UITM Melaka
  • UITM Pahang
  • UITM Kelantan
  • UITM Kedah
  • UITM Perak
  • UITM Terengganu
  • UiTM Libraries
.

Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer

  • Linear

  • MARC

  •  
    HD69.B7
    K37 1995
     
    443936 (Shelf),BOK
    Kapferer, Jean-Noel

         Strategic brand management : new approaches to creating and evaluating brand equity. - London , 1995.

         230 p. ; 23 cm.

         ISBN 0749416335.
         
         1. Brand name products - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    443936ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

Search In

Shelf Browse

No Shelf Browse Data.

Top