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Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woodruff, Sarah Gardial

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    HF5415.32
    .W66 1996
     
    436414 (Shelf),BOK
    Woodruff, Robert B

         Know your customer : new approaches to understanding customer value and satisfaction. - Cambridge, Mass. , 1996.

         xvii, 338 p. : ill. ; 23 cm.

         ISBN 1557885531.
         
         1. Consumers' preferences 2. Marketing - Management 3. Consumer satisfaction 4. Quality products.I. Gardial, Sarah,1957- II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    436414ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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