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When ads work : new proof that advertising triggers sales / John Philip Jones

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  • MARC

  •  
    HF5823
    .J719 1995
     
    433608 (Shelf),BOK
    Jones, John Philip

         When ads work : new proof that advertising triggers sales. - New York , 1995.

         xvi, 240 p. : ill. ; 24 cm.
         Includes bibliographical references (p. 223-231) and index.

         ISBN 0029166624.
         
         1. Sales promotion - Case studies 2. Advertising - Case studies.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    433608ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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