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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer ; [translated by Philip Gibbs]

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    HD69.B7
    K37 1992
     
    443991 (Shelf),BOK
    Kapferer, Jean-Noel

         Strategic brand management : new approaches to creating and evaluating brand equity. - New York , 1992.

         v, 341 p. : ill. ; 25cm.

         ISBN 0029170451.
         
         1. Brand name products - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    443991ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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