Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
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| | | | Marketing for hospitality and tourism. - Upper Saddle River, NJ , 1996. | xv, 704 p. : col. ill. ; 25.5 cm. | ISBN 0133956253 | .-ISBN 9780133956252. | | 1. Hospitality industry - Marketing 2. Tourism - Marketing.I. Bowen, John,1948- II. Makens, James,1948- III. Title | | Library : UiTM Shah Alam; UITM Sabah; UITM Melaka; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 394876 | Withdrawn | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 430006 | Withdrawn | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 438620 | Withdrawn | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 443457 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ret |
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