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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens

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  • MARC

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    TX911.3.M3
    K68 1996
     
    394876 (Withdrawn),BOK
    Kotler, Philip

         Marketing for hospitality and tourism. - Upper Saddle River, NJ , 1996.

         xv, 704 p. : col. ill. ; 25.5 cm.

         ISBN 0133956253
         .-ISBN 9780133956252.
         
         1. Hospitality industry - Marketing 2. Tourism - Marketing.I. Bowen, John,1948- II. Makens, James,1948- III. Title
         Library : UiTM Shah Alam; UITM Sabah; UITM Melaka; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    394876WithdrawnPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    430006WithdrawnPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    438620WithdrawnPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    443457ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret

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