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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

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    HF5415.3
    .P468 1996
     
    434000 (Shelf),BOK
    Peter, J. Paul

         Consumer behavior and marketing strategy. - Chicago , 1996.

         xxvii, 738 p. : ill. (some col.) ; 24 cm The Irwin series in marketing.
         Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

         ISBN 0256139040.
         
         1. Marketing 2. Consumer behavior.I. Olson, Jerry C.,1944- II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    434000ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKRAK TERBUKA (OPEN SHELVES)

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