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Marketing management : integrating theory and practice / Tony Proctor

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  • MARC

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    HF5415.13
    .P76 1996
     
    429373 (Shelf),BOK
    Proctor, Tony

         Marketing management : integrating theory and practice. - London , 1996.

         xxvi, 528 p. : ill. ; 29 cm.

         ISBN 0412623501.
         
         1. Marketing - Management 2. Strategic planning 3. Communication in marketing.I. Title
         Library : UiTM Shah Alam; UITM Perak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    429373ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    442326ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    450030ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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