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MARKETING INFORMATION SYSTEMS : CREATING COMPETITIVE ADVANTAGE IN THE INFORMATION AGE / Kimball P. Marshall ; With contributions by Roger A. Pick

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  • MARC

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    HD5415.13
    .M37 1996
     
    429332 (Lost),BOK
    Marshall, Kimball P.

         MARKETING INFORMATION SYSTEMS : CREATING COMPETITIVE ADVANTAGE IN THE INFORMATION AGE.

         xi, 164 pages ; 24 cm.

         ISBN 0877092907
         .-ISBN 9780877092902.
         
         1. Marketing 2. Management information systems 3. Marketing - Management.I. Pick, Roger A. II. Title
         Library : UITM Perlis; UITM Kelantan; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    429332LostPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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