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Strategic marketing management : planning, implementation and control / by Richard M. S. Wilson and Colin Gilligan with David J. Pearson

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  • MARC

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    HF5415.13
    .W547 1992
     
    320566 (Shelf),BOK
    Wilson, Richard M. S.

         Strategic marketing management : planning, implementation and control. - Oxford , 1992.

         ix, 644 p. : ill. ; 24 cm.

         ISBN 0750603291.

         I. Pearson, David J. II. Gilligan, Colin III. Chartered Institute of Marketing. IV. Title
         Library : UiTM Shah Alam; UITM Pahang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    320566ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    320567IssuedPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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