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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr

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  • MARC

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    HF5415.13
    .P387 1995
     
    436275 (Shelf),BOK
    Peter, J. Paul

         Marketing management : knowledge and skills. - Chicago , 1995.

         xiii, 864 p. : ill. (some col.), col. maps ; 25 cm The Irwin series in marketing.
         "M M, analysis, cases, plans, text"--Cover.

         ISBN 0256137277.
         
         1. Marketing - Case studies - Management 2. Marketing - Management.I. Donnelly, James H II. Title III. Series
         Library : UiTM Shah Alam; UITM Perlis; UITM Pahang; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    436275ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    436465ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    437673WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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