Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
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| | | | Marketing management : knowledge and skills. - Chicago , 1995. | xiii, 864 p. : ill. (some col.), col. maps ; 25 cm The Irwin series in marketing. | "M M, analysis, cases, plans, text"--Cover. | ISBN 0256137277. | | 1. Marketing - Case studies - Management 2. Marketing - Management.I. Donnelly, James H II. Title III. Series | | Library : UiTM Shah Alam; UITM Perlis; UITM Pahang; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 436275 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 436465 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 437673 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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