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The myth makers : how advertisers apply the power of classic myths and symbols to create modern day legends / Sal Randazzo

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    HF5415
    .R36 1995
     
    386925 (Shelf),BOK
    Randazzo, Sal

         The myth makers : how advertisers apply the power of classic myths and symbols to create modern day legends. - Chicago , 1995.

         xiii, 289 p. : ill. ; 23 cm.
         Originally published as: Mythmaking on Madison Avenue. 1993.

         ISBN 1557388954.
         
         1. Advertising 2. Marketing.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    386925ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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