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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer [translated by Philip Gibss]

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  • MARC

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    HD69.B7
    K37 1992
     
    335553 (Withdrawn),BOK
    Kapferer, Jean-Noel

         Strategic brand management : new approaches to creating and evaluating brand equity.

         230 pages : illustrations ; 24 cm.

         ISBN 0749406976.
         
         1. Brand name products - Management.I. Title
         Library : UiTM Shah Alam; UITM Sabah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    335553WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    335554ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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