Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson
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| | | | Strategic marketing management : planning, implementation, and control. - Cincinnati, Ohio , 1951-. | xx, 644 p. : ill. ; 29 cm The marketing series. | ISBN 0750617802. | | 1. Marketing - Management.I. Pearson, David J II. Gilligan, Colin III. Chartered Institute of Marketing. IV. Title V. Series | | Library : UiTM Shah Alam; UITM Perlis |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 386613 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 440102 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 476944 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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