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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson

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  • MARC

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    HF5415.13
    .W547 1992
     
    386613 (Shelf),BOK
    Wilson, R. M. S

         Strategic marketing management : planning, implementation, and control. - Cincinnati, Ohio , 1951-.

         xx, 644 p. : ill. ; 29 cm The marketing series.

         ISBN 0750617802.
         
         1. Marketing - Management.I. Pearson, David J II. Gilligan, Colin III. Chartered Institute of Marketing. IV. Title V. Series
         Library : UiTM Shah Alam; UITM Perlis
    Accn No.Item StatusAdd IdLocationSMDItem Category
    386613ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    440102WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    476944ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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