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Romancing the brand : the power of advertising and how to use it / David N. Martin

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  • MARC

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    HF5823
    .M268 1989
     
    316692 (Withdrawn),BOK
    Martin, David N

         Romancing the brand : the power of advertising and how to use it. - New York , 1989.

         xvi, 215 p. : ill. ; 26 cm.

         ISBN 0814459498.
         
         1. Advertising - Brand name products.I. American Management Association. II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UiTM Johor; UITM Melaka; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    316692WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    316693ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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