Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan
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| | | Adding value : brands and marketing in food and drink. - London , 1994. |
| xiv, 349 p. : ill. ; 22 cm Comparative and international business series. Modern histories. | ISBN 0415095166. | | 1. Beverages - Marketing - History 2. Alchoholic beverages - Marketing - History 3. Food - Marketing - History 4. Brand name products - Marketing.I. Jones, Geoffrey II. Morgan, Nicholas,1955- III. Title IV. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 382505 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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