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DAGMAR, defining advertising goals for measured advertising results / by Solomon Dutka

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    HF5823
    .D84 1995
     
    382455 (Shelf),BOK
    Dutka, Solomon , 1923-

         DAGMAR, defining advertising goals for measured advertising results. - Lincolnwood, Ill. , 1995.

         xii, 129 p. : ill. ; 24 cm.
         At head of title: Association of National Advertisers.

         ISBN 0844234222.
         
         1. Advertising 2. Advertising - Evaluation.I. Colley, Russell II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    382455ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    490954WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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