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Relationship marketing : successful strategies for the age of the customer / Regis McKenna

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  • MARC

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    HF5415
    .M2616 1991
     
    381366 (Withdrawn),BOK
    McKenna, Regis

         Relationship marketing : successful strategies for the age of the customer. - Reading, Mass. , 1991.

         xiii, 242 p. : ill. ; 24 cm.

         ISBN 0201622408.
         
         1. Customer services 2. High technology - Marketing 3. Marketing.I. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    381366WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    440480ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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