Competing through services : strategy and implementation / Sandra Vandermerwe and Christopher Lovelock with Marika Taishoff
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| | | | Competing through services : strategy and implementation. - New York , 1994. | xxviii, 452 p. : ill. ; 24 cm European casebook series in management. | ISBN 0130971308. | | 1. Service industries - Case studies - Case studies 2. Competition - Case studies 3. Industrial management - Case studies - Case studies.I. Lovelock, Christopher H II. Taishoff, Marika Natasha,1955- III. Title IV. Series | | Library : UiTM Shah Alam; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 381758 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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