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Competing through services : strategy and implementation / Sandra Vandermerwe and Christopher Lovelock with Marika Taishoff

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    HD9980.5
    .V36 1994
     
    381758 (Shelf),BOK
    Vandermerwe, Sandra

         Competing through services : strategy and implementation. - New York , 1994.

         xxviii, 452 p. : ill. ; 24 cm European casebook series in management.

         ISBN 0130971308.
         
         1. Service industries - Case studies - Case studies 2. Competition - Case studies 3. Industrial management - Case studies - Case studies.I. Lovelock, Christopher H II. Taishoff, Marika Natasha,1955- III. Title IV. Series
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    381758ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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