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Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors

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  • MARC

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    HF5415.122
    .M424 1995
     
    388359 (Shelf),BOK
    Marketing in a multicultural world : ethnicity, nationalism, and cultural identity. - Thousand Oaks, Calif. , 1995.

         ix, 341 p. : ill. ; 24 cm.

         ISBN 0803953283.
         
         1. Intercultural communication - Social aspects 2. Marketing - Social aspects 3. Consumer behavior - Cross-cultural studies - Social aspects 4. Communication in marketing - Social aspects 5. Ethnicity - Cross-cultural studies - Cross cultural studies.I. Costa, Janeen Arnold II. Bamossy, Gary J.,1949- III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    388359ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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