Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors
-
| | | Marketing in a multicultural world : ethnicity, nationalism, and cultural identity. - Thousand Oaks, Calif. , 1995. |
| ix, 341 p. : ill. ; 24 cm. | ISBN 0803953283. | | 1. Intercultural communication - Social aspects 2. Marketing - Social aspects 3. Consumer behavior - Cross-cultural studies - Social aspects 4. Communication in marketing - Social aspects 5. Ethnicity - Cross-cultural studies - Cross cultural studies.I. Costa, Janeen Arnold II. Bamossy, Gary J.,1949- III. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 388359 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret |
|
|
|