Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan
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| | | | Strategic marketing management : planning and control, analysis and decision. - Oxford , 1995. | xvii, 316 p. : ill. ; 30 cm The marketing series. | Includes index. | ISBN 0750619902. | | 1. Marketing - Management 2. Marketing - Decision making.I. Gilligan, Colin II. Chartered Institute of Marketing. III. Title IV. Series | | Library : UiTM Shah Alam; UiTM Johor; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 377612 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 382515 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 440104 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 444843 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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