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Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan

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    HF5415.13
    .F54 1995
     
    377612 (Shelf),BOK
    Fifield, Paul

         Strategic marketing management : planning and control, analysis and decision. - Oxford , 1995.

         xvii, 316 p. : ill. ; 30 cm The marketing series.
         Includes index.

         ISBN 0750619902.
         
         1. Marketing - Management 2. Marketing - Decision making.I. Gilligan, Colin II. Chartered Institute of Marketing. III. Title IV. Series
         Library : UiTM Shah Alam; UiTM Johor; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    377612ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    382515ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    440104WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    444843ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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