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Getting the best from your ad agency : everything marketers need to know about working with agencies--from creative media planning, budgeting and market strategy to campaign execution and evaluation / Joe Marconi

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  • MARC

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    HF6178
    .M37 1992
     
    382802 (Withdrawn),BOK
    Marconi, Joe

         Getting the best from your ad agency : everything marketers need to know about working with agencies--from creative media planning, budgeting and market strategy to campaign execution and evaluation. - Kuala Lumpur , 1992.

         viii, 257 p. : ill. ; 23 cm.

         ISBN 9837200081.
         
         1. Advertising agencies 2. Advertising.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    382802WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    382803ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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