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Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald

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  • MARC

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    HF5415.13
    .M369183 1995
     
    381613 (Shelf),BOK
    McDonald, Malcolm H. B. , 1938-

         Marketing plans : how to prepare them, how to use them.

         xiii, 485 pages : illustrations ; 25 cm The marketing series. Professional development.
         "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
         .Includes index.

         ISBN 075062213X.
         
          1. Marketing - Management 2. Marketing - Planning.I. CAM Foundation. II. Institute of Marketing. III. Title IV. Series
         Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UITM Kedah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    381613ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    106263ALShelfn1PERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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