Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald
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| | | McDonald, Malcolm H. B. , 1938- |
| Marketing plans : how to prepare them, how to use them. | xiii, 485 pages : illustrations ; 25 cm The marketing series. Professional development. | "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." | .Includes index. |
| ISBN 075062213X. | | 1. Marketing - Management 2. Marketing - Planning.I. CAM Foundation. II. Institute of Marketing. III. Title IV. Series | | Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UITM Kedah; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 381613 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 106263AL | Shelf | n1 | PERPUSTAKAAN INTEC(S17) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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