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International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkota, Ilkka A. Ronkainen

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    HF1416.5
    .C95 1994
     
    377920 (Shelf),BOK
    Czinkota, Michael R

         International marketing strategy : environmental assessment and entry strategies. - Fort Worth , 1994.

         x, 353 p. : ill. ; 24 cm The Dryden Press series in marketing.

         ISBN 0030983738.
         
         1. Export marketing - United States - Environmental aspects 2. Foreign trade promotion - United States 3. Export marketing - United States - Management.I. Ronkainen, Ilkka A II. Title III. Series
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    377920ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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