International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkota, Ilkka A. Ronkainen
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| | | | International marketing strategy : environmental assessment and entry strategies. - Fort Worth , 1994. | x, 353 p. : ill. ; 24 cm The Dryden Press series in marketing. | ISBN 0030983738. | | 1. Export marketing - United States - Environmental aspects 2. Foreign trade promotion - United States 3. Export marketing - United States - Management.I. Ronkainen, Ilkka A II. Title III. Series | | Library : UiTM Shah Alam; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 377920 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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