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A study of advertising slogan recall in the fast food industry / Steven G. Greene

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    HF6146.F616
    G74 1983
     
    267786 (Lost),BOK
    Greene, Steven G

         A study of advertising slogan recall in the fast food industry.

         121 p. : ill. ; 21 cm.
         Thesis(D.B.A)-Memphis State University 1983.

         ISBN T000052552.
         
         1. Advertising - Food Service.I. Title
    Accn No.Item StatusAdd IdLocationSMDItem Category
    267786LostPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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