Targeting for success : a guide to new techniques for measurement and analysis in database and direct marketing / John Ozimek
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| | | | Targeting for success : a guide to new techniques for measurement and analysis in database and direct marketing. - London , 1993. | xiv, 268 p. : ill. ; 24 cm McGraw-Hill marketing for professionals series. | ISBN 0077077660. | | 1. Marketing - Management 2. Direct marketing 3. Database marketing.I. Title II. Series | | Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 372954 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 430836 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret |
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