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Targeting for success : a guide to new techniques for measurement and analysis in database and direct marketing / John Ozimek

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    HF5415.126
    .O96 1993
     
    372954 (Shelf),BOK
    Ozimek, John , 1957-

         Targeting for success : a guide to new techniques for measurement and analysis in database and direct marketing. - London , 1993.

         xiv, 268 p. : ill. ; 24 cm McGraw-Hill marketing for professionals series.

         ISBN 0077077660.
         
         1. Marketing - Management 2. Direct marketing 3. Database marketing.I. Title II. Series
         Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    372954ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    430836ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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