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Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm H. B. McDonald and John W. Leppard

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  • MARC

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    HF5415.13
    .M36816 1992
     
    374760 (Shelf),BOK
    McDonald, Malcolm , 1938-

         Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing. - Oxford [England] , 1992.

         168 p. : ill. ; 25 cm.
         Includes index.

         ISBN 0750604085.
         
         1. Marketing - Management 2. Strategic planning 3. Matrix organization 4. Decision making - Management.I. Leppard, John II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    374760ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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