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The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald written in association with John W. Leppard

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  • MARC

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    HF5415.16
    .M35 1993
     
    377426 (Shelf),BOK
    McDonald, Malcolm H. B. , 1938-

         The marketing audit : translating marketing theory into practice. - Oxford , 1993.

         vii, 268 p. : ill. ; 24 cm The Marketing series.
         Includes index.

         ISBN 0750617063.
         
         1. Marketing audits - Problems, exercises, etc.I. Leppard, John II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    377426ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    438894ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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