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CASES IN MARKETING OF SERVICES : An International Collection / Arthur Meidan and Luiz Moutinho

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  • MARC

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    HF5415
    .M42 1993
     
    361225 (Shelf),BOK
    Meidan, Arthur , 1936-

         CASES IN MARKETING OF SERVICES : An International Collection.

         xiv, 304 pages : illustrations ; 24 cm.
         Includes index.

         ISBN 0201565056 (paperback)
         .-ISBN 9780201565058 (paperback).
         
         1. Marketing - United States - Case studies - Case studies 2. Service industries - United States - Case studies - Marketing 3. Tourism - Case studies - Marketing.I. Moutinho, Luiz II. Title
         Library : UiTM Shah Alam; UITM Sabah; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    361225ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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