CASES IN MARKETING OF SERVICES : An International Collection / Arthur Meidan and Luiz Moutinho
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| | | | CASES IN MARKETING OF SERVICES : An International Collection. | xiv, 304 pages : illustrations ; 24 cm. | Includes index. | ISBN 0201565056 (paperback) | .-ISBN 9780201565058 (paperback). | | 1. Marketing - United States - Case studies - Case studies 2. Service industries - United States - Case studies - Marketing 3. Tourism - Case studies - Marketing.I. Moutinho, Luiz II. Title | | Library : UiTM Shah Alam; UITM Sabah; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 361225 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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