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The handbook of brand management / David Arnold

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    HD69.B7
    A76 1992
     
    361224 (Shelf),BOK
    Arnold, David

         The handbook of brand management. - Reading, Mass. , 1992.

         xxii, 259 p. : ill. ; 25 cm International management series.

         ISBN 0201632799.
         
         1. Advertising - United States - Brand name products 2. Brand name products - United States.I. Title II. Series
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    361224ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    440483ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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