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Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg

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  • MARC

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    HF5415
    .M28747 1993
     
    361216 (Shelf),BOK
    Marketing challenges : cases & exercises. - New York , 1993.

         xxxix, 628 p. : ill. ; 25 cm McGraw-Hill series in marketing.

         ISBN 0079115772.
         
         1. Marketing - Problems, exercises, etc 2. Marketing - Case studies.I. Weinberg, Charles B II. Lovelock, Christopher H III. Title IV. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    361216ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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