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Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi

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  • MARC

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    HD69.B7
    M37 1993
     
    366991 (Shelf),BOK
    Marconi, Joe

         Beyond branding : how savvy marketers build brand equity to create products and open new markets.

         xvi, 213 pages : illustrations ; 24 cm.

         ISBN 1557384282
         .-ISBN 9781557384287.
         
         1. Product management 2. Brand name products 3. Brand choice.I. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Pahang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    366991ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    367186ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    99745MUShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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