Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi
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| | | | Beyond branding : how savvy marketers build brand equity to create products and open new markets. | xvi, 213 pages : illustrations ; 24 cm. | ISBN 1557384282 | .-ISBN 9781557384287. | | 1. Product management 2. Brand name products 3. Brand choice.I. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Pahang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 366991 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 367186 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 99745MU | Shelf | | PERPUSTAKAAN INTEC(S17) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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