Strategic Marketing Planning / Malcolm McDonald
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| | | McDonald, Malcolm H. B. , 1938- |
| Strategic Marketing Planning. | 222 pages : illustrations ; 23 cm The Cranfield management research series. | ISBN 0749407670 | .-ISBN 9780749407674. | | 1. Strategic planning - Planning 2. Marketing - Planning.I. Title II. Series | | Library : UiTM Shah Alam; UITM Sarawak; UITM Perlis; UITM Sabah; UITM Pahang; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 363807 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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