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Promotion management and marketing communications / Terence A. Shimp

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    HF5415.123
    .S54 1990
     
    295639 (Shelf),BOK
    Shimp, Terence A

         Promotion management and marketing communications.

         xxi, 673 pages, [8] p. of plates : some color illustrations ; 25 cm.

         ISBN 0030266432.
         
         1. Sales promotion 2. Direct marketing 3. Communication in marketing 4. Advertising.I. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Sabah; UITM Pahang; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    295639ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    339861WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    466584WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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