International marketing : a cultural approach / Jean-Claude Usunier
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| | | | International marketing : a cultural approach. | xiii, 494 pages : illustrations ; 24 cm. | ISBN 0131945807. | | 1. International business enterprises - Social aspects 2. Intercultural communication 3. Export marketing - Social aspects.I. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Pahang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 343926 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ret | 356186 | Withdrawn | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 356698 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 376588 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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