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International marketing : a cultural approach / Jean-Claude Usunier

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    HF1416
    .U85 1993
     
    343926 (Shelf),BOK
    Usunier, Jean-Claude

         International marketing : a cultural approach.

         xiii, 494 pages : illustrations ; 24 cm.

         ISBN 0131945807.
         
         1. International business enterprises - Social aspects 2. Intercultural communication 3. Export marketing - Social aspects.I. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Pahang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    343926ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret
    356186WithdrawnPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    356698ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    376588WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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