The marketing of services / Donald W. Cowell
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| | | | The marketing of services. - London , 1984 (1993 printing). | xii, 340 p. : ill. ; 24 cm. | "Published on behalf of the Institute of Marketing and the CAM Foundation." | .Includes bibliographical references and indexes. |
| ISBN 0750602090. | | 1. Professions - Marketing 2. Service industries - Marketing.I. Title | | Library : UiTM Shah Alam; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 340291 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret | 435804 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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