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The marketing of services / Donald W. Cowell

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  • MARC

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    HF5415.122
    .C69 1984
     
    340291 (Shelf),BOK
    Cowell, Donald W

         The marketing of services. - London , 1984 (1993 printing).

         xii, 340 p. : ill. ; 24 cm.
         "Published on behalf of the Institute of Marketing and the CAM Foundation."
         .Includes bibliographical references and indexes.

         ISBN 0750602090.
         
         1. Professions - Marketing 2. Service industries - Marketing.I. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    340291ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    435804ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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