Promotional Strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
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| | | | Promotional Strategy : managing the marketing communications process. | xvi, 621 pages, [4] pages of plates : illustrations (some colour) ; 24 cm The Irwin series in marketing. | ISBN 0256036438 (hardback). | | 1. Marketing 2. Advertising 3. Marketing - Management.I. Warshaw, Martin R. II. Kinnear, Thomas C.,1943- III. Title IV. Series | | Library : UiTM Shah Alam; UITM Sabah; UITM Melaka; UITM Kelantan; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 305831 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 311378 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 312544 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 319516 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | JO34555 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | JO36220 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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