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Promotional Strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

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  • MARC

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    HF5415
    .E65 1987
     
    305831 (Shelf),BOK
    Engel, James F

         Promotional Strategy : managing the marketing communications process.

         xvi, 621 pages, [4] pages of plates : illustrations (some colour) ; 24 cm The Irwin series in marketing.

         ISBN 0256036438 (hardback).
         
         1. Marketing 2. Advertising 3. Marketing - Management.I. Warshaw, Martin R. II. Kinnear, Thomas C.,1943- III. Title IV. Series
         Library : UiTM Shah Alam; UITM Sabah; UITM Melaka; UITM Kelantan; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    305831ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    311378WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    312544WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    319516WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    JO34555WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    JO36220WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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